The maker of EVs Altigreen has expanded the scope of its “Bijli Hoon Main” campaign, which not only promotes electric mobility but also features the company’s line of electric three-wheelers.
The campaign, which has been executed by Pinstorm, a digital marketing firm, also introduces Altigreen’s mascot – an electric superhero who demonstrates the efficiency and power of EVs over ICE and CNG vehicles. Going forward, the mascot will continue to feature in the EV manufacturer’s brand communication.
“With this campaign, we have tried to communicate to our customers in the 3W cargo industry the potential of electric mobility. Our focus is to show that EVs are as good as, if not better than, their ICE counterparts in price, and performance. We have explored creating our own brand ambassador as a personification of electricity (bijli) – one that says, “Bijli Hoon Main” with confidence. Of course, it’s a path that will take time and consistency to build but the larger idea was to have our own character that becomes synonymous with “electric-only” brand identity of Altigreen over time.” said Debashis Mitra, director, sales, service and marketing.
