BP has announced plans to exit the Austrian retail market by selling its mobility and convenience business, including over 260 retail sites and electric vehicle (EV) charging assets. The move is part of BP’s strategy to reshape its downstream portfolio and refocus its efforts in different market areas.
The sale, which will also involve BP’s Austrian fleet business and shares in the Linz fuel terminal joint venture, is expected to begin immediately. BP aims to finalize the sale by the third quarter of 2025, pending regulatory approval.
Emma Delaney, BP’s Executive Vice President of Customers & Products, highlighted the strength of BP’s Austrian operations but emphasized the company’s shift in strategy. BP has become the second-largest branded retailer in Austria, and Delaney believes a new owner will better unlock the potential of the business moving forward.
BP’s decision to sell its retail operations in Austria follows a broader trend in its strategic reshaping to focus on new growth areas, including cleaner energy technologies. This move aligns with BP’s long-term plans to adapt to the evolving energy landscape.
BP’s exit from the Austrian retail market underscores the company’s ongoing transformation, as it seeks to balance its business interests with the global shift towards sustainability and decarbonization. The sale will provide opportunities for new ownership to continue expanding the services BP has developed in Austria.
