In an era where immersive experiences are paramount for brand engagement, Warehouse 47 has continually set benchmarks in the realm of creative solutions. Its recent collaboration with Bgauss, an EV motorcycle company, epitomizes their capability to deliver end-to-end creative solutions that seamlessly integrate cutting-edge technology with meticulous event management. This case study illustrates how Warehouse 47 executed a 360-degree turnkey solution for Bgauss, showcasing its prowess in the automotive industry.
Bgauss is a pioneering EV motorcycle company committed to transforming urban mobility with innovative, eco-friendly solutions. Their latest motorcycle launch demanded a sophisticated, immersive experience to captivate both the press and dealers, demonstrating the advanced features and design of their new product. The objective was to create an unforgettable product launch event for Bgauss that highlights the motorcycle’s features through advanced audiovisual technology and interactive experiences. The scope of work included on-ground event management for press and dealers, audiovisual technology integration, 3D scanning and Unreal Engine product presentation, AI-generated photobooth for guests, interactive LED display for detailed product exploration, and comprehensive event flow, design, production, and management.
Warehouse 47 meticulously planned and executed an on-ground event that catered to the press and Bgauss dealers. The event’s flow was carefully crafted to ensure seamless transitions and maximum engagement. From venue selection to talent management, every aspect was handled with precision. A highlight of the event was the integration of advanced audiovisual technology. The motorcycle was scanned in 3D, and in collaboration with Bgauss, they developed a stunning 45-minute product presentation using Unreal Engine. This presentation not only showcased the motorcycle’s features but also offered an awe-inspiring visual experience. Interactive elements included an AI-generated photobooth where guests could enjoy personalized, AI-generated photos, adding a unique, memorable touch to the event. An interactive LED display allowed guests to use an iPad to zoom in and out of the motorcycle, exploring its features in detail.
Warehouse 47 provided a 360-degree solution that encompassed every element of event management, including custom event design and production that aligned with the Bgauss brand, high-quality fabrication of event elements, professional lighting and sound setup to enhance the event atmosphere, coordination and management of event talent, and expert bar management and catering services to ensure a premium experience for all attendees. The Bgauss motorcycle launch was a resounding success, with positive feedback from both the press and dealers. The seamless integration of technology and event management showcased Warehouse 47’s ability to deliver a comprehensive, turnkey solution that exceeded client expectations.
