BAXY Mobility, a leading player in India’s automotive sector, is reshaping commercial and passenger transportation with its energy-efficient designs and advanced EV technology. Vice President Naveeth Menon shares insights into the company’s commitment to sustainability, product innovation, and its tailored strategies for diverse markets like India, Nepal, and Africa, aiming to strengthen its market presence and drive future growth.
Read the full interview here:
How does BAXY Mobility stand out in the Indian automotive sector, and what key innovations have driven its success?
Naveeth: BAXY Mobility is one of the key players in the automotive sector and stands out through its focus on catering all customer segment, ICE and EV, particularly for commercial and passenger use. Its key innovations include energy-efficient designs, advanced battery technology in EV vehicles and eco-friendly transportation solutions. By offering cost-effective and sustainable mobility options, BAXY is the emerging brand to look out for in the 3 Wheeler industry with major focus in both urban and rural areas.
With BAXY Group’s presence in eight countries, how does BAXY Mobility tailor its strategies for markets like India, Nepal, Africa, and Bangladesh?
Naveeth: BAXY Mobility is driving a change through its engineering expertise and commitment to sustainable solutions. Our group having presence in eight countries, we leverages the global experience to innovate and deliver high-quality electric vehicles tailored to the unique needs of the Indian market. The company’s focus on advanced engineering, combined with sustainable manufacturing practices, ensures that their products not only meet but exceed industry standards for performance and efficiency.
How does BAXY Mobility incorporate sustainability into its products and operations, especially in commercial and passenger vehicles?
Naveeth: BAXY Mobility, one of the key player in the Indian electric vehicle (EV) industry, incorporates sustainability into its products and operations through several key initiatives, particularly focused on commercial and passenger vehicles:
Electric Vehicles (EVs): BAXY Mobility emphasizes electric-powered vehicles, significantly reducing carbon emissions compared to traditional fuel-based vehicles. Our electric rickshaws, and other commercial vehicles are designed to offer eco-friendly alternatives for both urban and rural transport.
Energy Efficiency: Our EVs are engineered to optimize energy consumption, utilizing advanced battery technologies to ensure longer life cycles and lower energy requirements. This contributes to sustainable energy use and cost savings for businesses.
Battery Recycling: BAXY is committed to sustainability through the responsible management of battery life cycles, promoting the recycling and reuse of battery components to minimize environmental impact.
Manufacturing Practices: We incorporate environmentally responsible practices in its manufacturing processes, using sustainable materials where possible and reducing waste generation.
Can you share specific strategies you’ve implemented at BAXY Mobility that have boosted revenue and profitability?
Naveeth: At BAXY Mobility, our core strategy is product-centric. Every day, we focus on how to improve the servicing experience for our end customers, whose livelihoods depend on our products. This commitment to supporting our customers has played a crucial role in positioning us where we are today. Product innovation is at the heart of everything we do, driving our growth and ensuring we consistently meet the needs of the people who rely on us.
What are your key priorities for BAXY Mobility in the coming years, and how do you plan to strengthen its market position?
Naveeth: Our key priorities for BAXY Mobility in the coming years are to expand both our internal combustion engine (ICE) and electric vehicle (EV) offerings, catering to the diverse needs of the Indian market. We plan to strengthen our market position by focusing on product innovation, enhancing performance and fuel efficiency, and providing cost-effective, reliable mobility solutions across both segments. Additionally, we will prioritize expanding our distribution network and building strong customer relationships to drive growth in commercial and passenger vehicles.
