Bentley Motors has officially transitioned under the umbrella of the newly formed Volkswagen Group Premium division by Skoda Auto Volkswagen India Private Limited. This move is set to enhance Bentley’s regional presence, aligning it alongside global premium names like Lamborghini and Ducati under one unified management in the country.
New Structure to Boost Synergies Among Luxury Brands
The new division, Volkswagen Group Premium, aims to streamline operations for Bentley, Lamborghini, and Ducati in India. By centralizing these premium brands under one leadership, SAVWIPL seeks to harness operational efficiencies and accelerate business strategies tailored for the Indian luxury market.
Bentley Mumbai to Lead with Expanded Role
The Bentley Mumbai showroom, operated by Infinity Cars, will now serve as the brand’s key dealership in India. Located in Santacruz, this flagship facility will handle both sales and aftersales support, acting as the primary gateway for Bentley customers across the nation. Infinity Cars’ leadership expressed strong confidence in expanding the brand’s appeal among Indian luxury buyers.
India’s Growing Demand for Ultra-Luxury Mobility
The move reflects rising demand for high-end vehicles in India, with ultra-luxury car sales witnessing notable traction over the last few years. SAVWIPL’s new structure is expected to cater to this demand with greater precision and personalized services tailored to India’s evolving premium mobility landscape.
Bentley to Focus on Bespoke Experiences
With this organizational shift, Bentley plans to deliver enhanced customer experiences, including greater access to its bespoke customization options, brand programs, and digital touchpoints. The brand reiterates its commitment to craftsmanship, exclusivity, and sustainability—values that resonate with India’s new generation of luxury consumers.
SAVWIPL Reinforces Long-Term Vision for India
Commenting on the transition, SAVWIPL emphasized that the Volkswagen Group Premium division marks a long-term investment in India’s premium car ecosystem. By bringing globally revered marques like Bentley under one operational vision, the group aims to establish a stronger, more unified premium presence across the Indian automotive space.
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