Ecofy Finance, a climate-focused non-banking financial company (NBFC), has joined hands with Ather Energy to roll out a ₹100 crore green financing programme aimed at accelerating electric two-wheeler adoption across India. Under this collaboration, Ecofy will serve as a preferred financing partner for Ather’s entire range of electric scooters, offering customers a range of financial solutions designed to make EV ownership more accessible and affordable.
The partnership addresses one of the biggest challenges in electric mobility — the high upfront cost that often deters potential buyers. By deploying structured green financing products, Ecofy and Ather aim to lower financial barriers for customers, allowing them to spread payments over manageable tenures rather than bearing large initial expenses.
As part of the financing programme, buyers will have access to multiple tailored options, including traditional vehicle loans, flexible leasing solutions, assured buyback schemes, and innovative Battery-as-a-Service (BaaS) plans. These options are intended to suit different buyer needs, whether they prefer full ownership, short-term leasing, or reduced initial payments by separating battery costs from the vehicle.
Ecofy’s chief executives said the collaboration reflects the company’s commitment to expanding green financing solutions in India. By leveraging its expertise in climate-centric lending and digital finance platforms, Ecofy aims to streamline the loan process and offer quick approvals and disbursals, particularly for first-time EV customers.
From Ather Energy’s perspective, integrating financing options directly into the customer journey is expected to broaden the buyer base and support sales momentum for its electric scooters. Industry analysts note that combining product innovation with flexible financial support can significantly contribute to wider EV adoption in urban and semi-urban markets.
The partnership comes at a time when electric two-wheelers are gaining traction in India’s mobility market. With rising environmental concerns and supportive policies, financing plays a critical role in making EVs a realistic choice for cost-conscious consumers across regions. Both companies said they hope this initiative will contribute meaningfully to India’s transition toward cleaner transportation solutions.
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