With government incentives, manufacturer-supportive schemes, and a growing demand for alternative mobility solutions, the EV two-wheeler market in India is experiencing a surge in demand and supply, led by both legacy brands and emerging players.
Sandeep Sinha, Business Head at EMotorad, shared his insights on this trend: “India has long been a dominant market for traditional two-wheelers, but with the growing focus on sustainability, climate change and EV adoption, consumers are increasingly turning to e-cycles as a practical alternative for mobility. In Tier 1 cities, the demand for e-cycles is expanding with domestic sales rising at a double-digit annual growth rate compared to previous years. Globally, the electric bicycle market is projected to grow from $18.58 billion in 2021 to $52.36 billion by 2028, reflecting an impressive CAGR of 16% during this period.”
Amidst this growing market, Pune-based startup EMotorad has emerged as a surprising new entrant. EMotorad has positioned its e-cycles as an alternative to traditional ICE 2W by tapping into the increasing demand for micro-mobility solutions. This is an extension of their gigafactory which recently launched their phase 1, which enabled them to manufacture their components in-house.
In October 2024, the company ranked among India’s top five EV two-wheeler brands in the highest unit sales, joining the ranks of industry giants and new-age startups.
The company’s growth story isn’t limited to October. In H1 FY25, EMotorad’s domestic sales exceeded its total India sales for FY24, reflecting a 40X growth since 2020 and a 370% YoY growth in the current year. This consistent upward trajectory positions EMotorad as a rising player in the broader Indian EV market, reflecting the growing consumer preference for sustainable, innovative, and affordable transportation solutions.
“Standing among India’s top five EV 2-wheeler brands in unit sales is a testament to our commitment to innovation and dedication,” said Kunal Gupta, Co-founder & CEO of EMotorad. “Our focus is to expand the EV market and offer alternate mobility solutions that are sustainable for both the consumer, their pocket, and the planet. Our October 2024 unit sales have marked a milestone for the company, positioning us with industry giants and disruptive new-age startups. In 2025, we focus on bringing new products, innovation, and expanding global distribution.”
As the nation grapples with climate change, the government is looking for ICE 2W substitutes, and the adoption of EV 2W is increasing among riders. EMotorad’s innovative approach has secured its dominance in the domestic market and its position internationally through exports. With a 75% market share in India’s e-cycle segment, EMotorad continues to take charge of redefining sustainable mobility solutions.
