In an interview with AutoEVTimes, Mr Pavan Puri, Founder and MD of Greencore Electronics shares that it revolutionizing India’s automotive electronics sector, driving self-reliance through “Make in India.” By prioritizing sustainability, cutting-edge R&D, and local production, Greencore enhances vehicle safety, connectivity, and efficiency, aligning with evolving consumer needs.
Read the full interview here:
AutoEVTimes: Can you elaborate on how automotive electronics seamlessly integrate with evolving consumer needs, particularly in light of recent technological advancements?
Mr Pavan: Automotive electronics continuously evolve to meet modern consumer needs through technological advancements. They integrate seamlessly by offering features like advanced driver assistance systems (ADAS), infotainment, and connectivity options. These technologies enhance safety, comfort, and convenience, aligning with changing consumer preferences. ADAS, for instance, utilizes sensors and AI to improve driving safety, while infotainment systems provide entertainment and connectivity. Moreover, automotive electronics adapt to evolving market needs by embracing trends like electrification and autonomy. Electrification fosters innovations in battery management and power electronics, enabling efficient electric vehicles. Meanwhile, autonomous driving demands sophisticated sensor suites and computational power, propelling automotive electronics further. Thus, automotive electronics continually adapt to consumer demands, fostering safer, more connected, and technologically advanced driving experiences.
AutoEVTimes: How is Greencore contributing to the “Make in India” initiative within the automotive electronics sector, and what impact has this had on both the industry and the company itself?
Mr Pavan: Greencore Electronics is an Indian manufacturer of automotive electronics systems and components. The company aligns with the “Make in India” initiative by localizing production and supply chains within India. The company manufactures a range of automotive electronics like instrument cluster (Vacuum cleaner, Puncture repair kit, USB charger, etc) infotainment systems, and telematics. By producing locally, Greencore supports indigenous manufacturing, creates employment opportunities, and reduces dependence on imports in this critical sector. The company’s commitment to “Make in India” has helped strengthen the domestic automotive electronics ecosystem and position India as a manufacturing hub.
AutoEVTimes: What strategies has Greencore employed to shape India’s automotive electronics landscape, considering the dynamic nature of the market and emerging consumer preferences?
Mr Pavan: Greencore, a leading player in India’s automotive electronics realm, navigates the dynamic market by aligning its strategies with evolving consumer needs. We prioritize innovation and adaptability, ensuring seamless integration with emerging trends. By leveraging cutting-edge technologies showcased on our platform, like advanced driver assistance systems (ADAS) and vehicle-to-everything (V2X) communication, Greencore caters to consumer demands for safety, connectivity, and sustainability. Our commitment to research and development fosters agility in responding to shifting preferences, such as the rising interest in electric vehicles and autonomous driving features. Greencore’s emphasis on quality and reliability cements its position as a trusted partner in shaping India’s automotive electronics landscape. Through strategic collaborations and customer-centric approaches, we remains at the forefront of innovation, ensuring our solutions meet the evolving needs of consumers while driving the industry forward.
AutoEVTimes: Could you share some insights into the innovative applications of automotive electronics that Greencore has been involved in, and how these advancements are enhancing modern life experiences for consumers?
Mr Pavan: The advancements in the automotive sector in the modern day are not based on traditional manufacturing but also integrate smart and connected mobility in a seamless way. Advanced automotive electronics have emerged as the driving force, for which Greencore has also specialized, including ADAS, infotainment sensors, clusters, and in-car entertainment, etc.
With enhanced safety features and personalized driving experiences, modern vehicles are evolving into intelligent, interconnected hubs that cater to the diverse needs of modern consumers. Furthermore, given the ongoing evolution, driving for consumers is not just a means of transportation but a truly immersive and transformative experience.
AutoEVTimes: With the rapid pace of technological evolution, how does Greencore stay ahead of the curve in terms of research and development within the automotive electronics domain?
Mr Pavan: At Greencore, we maintain our edge in automotive electronics research and development through a commitment to innovation and collaboration. By continuously monitoring industry trends and emerging technologies, we stay ahead of the curve, anticipating future demands and challenges. Our dedicated R&D team leverages cutting-edge tools and methodologies to explore new possibilities and refine existing solutions. Additionally, we foster partnerships with leading companies and academic institutions to exchange ideas and access specialized expertise. Through this dynamic approach, we not only meet but exceed the evolving needs of the automotive electronics market, delivering high-performance, reliable solutions that drive the future of mobility.
AutoEVTimes: What challenges have you encountered while driving self-reliance through ‘Make in India’ in automotive electronics, and how has Greencore overcome these obstacles?
Mr Pavan: Greencore has navigated several challenges in driving self-reliance through ‘Make in India’ in automotive electronics. One significant obstacle is the heavy reliance on imported components, affecting the cost competitiveness of domestically produced electronics. Additionally, the need for advanced technology and expertise poses a challenge in developing indigenous solutions that meet global standards. Infrastructure limitations, including inadequate testing facilities and skilled manpower shortages, hinder the industry’s growth. Furthermore, achieving scale and efficiency comparable to international players is essential to establish India as a manufacturing hub. Addressing these challenges requires collaborative efforts between the government, industry, and academia to invest in R&D, skill development, and infrastructure. Greencore recognizes the importance of fostering a conducive environment for innovation and entrepreneurship to realize the vision of self-reliance in automotive electronics under the ‘Make in India’ initiative.
To overcome these obstacles, Greencore has focused on collaborative efforts with stakeholders to invest in R&D, skill development, and infrastructure upgrades. Additionally, fostering an environment conducive to innovation and entrepreneurship has been crucial. By addressing these challenges systematically, Greencore aims to establish India as a manufacturing hub for globally competitive automotive electronics under the ‘Make in India’ initiative.
AutoEVTimes: In what ways does Greencore prioritize sustainability and environmental responsibility in its production processes for automotive electronics?
Mr Pavan: Greencore prioritizes sustainability and environmental responsibility in its automotive electronics production processes in several ways. We aim to minimize the carbon footprint by utilizing renewable energy sources and implementing energy-efficient practices. Greencore also focuses on reducing waste generation and promoting recycling initiatives throughout our operations. Additionally, we work towards incorporating eco-friendly materials and components in our product designs. Greencore adheres to strict environmental regulations and standards, ensuring responsible sourcing of raw materials and minimizing harmful emissions. Through continuous improvement and investment in green technologies, Greencore strives to create a more sustainable future for the automotive electronics industry.
