Hyundai Motor Company, alongside its Robotics LAB, has secured 18 prestigious iF Design Awards in 2025, marking the 11th consecutive year of recognition at this esteemed global competition. This achievement underscores Hyundai’s leadership in future mobility and sustainable design.
Diverse Design Excellence Across Multiple Disciplines
The 18 awards span eight disciplines and 12 categories, highlighting Hyundai’s expansive design influence across various sectors.
Innovative Automotive Designs
In automotive design, Hyundai’s accolades include:
-
IONIQ 9: A luxury “Aerosthetic Lounge” SUV harmonizing aerodynamics with spacious aesthetics.
-
PALISADE: A premium SUV merging bold exterior design with refined interior functionality.
-
INITIUM: A hydrogen-powered concept car reflecting Hyundai’s commitment to sustainability.
-
Smart Taxi Indicator: A cost-effective solution enhancing visibility to reduce urban accidents.
-
Global EV Home Charger: A globally compatible 22kWh home charger for Hyundai and Genesis EVs.
-
E-pit EV Fast Charger: A high-speed dual-plug charger with an integrated power bank for rapid EV charging.
Advancements in Product Concepts and Industry Innovation
Hyundai’s innovations in product concepts and industry advancements feature:
-
DICE (Digital Curated Experience): A hydrogen-powered, AI-integrated mobility platform offering personalized travel experiences.
-
SPACE (Spatial Curated Experience): A hydrogen-powered public mobility solution with adaptive seating configurations.
-
Multi-Hanger Set: A modular vehicle accessory enhancing in-car usability.
-
X-ble Shoulder Robot: A wearable industrial exoskeleton designed to alleviate strain for factory workers.
Excellence in Service and User Experience Design
In service and user experience design, Hyundai’s accolades include:
-
ACR (Automatic Charging Robot) Service: An AI-powered robotic charging solution for both autonomous and manually parked EVs.
-
Robotic Retail Experience: A futuristic showroom integrating industrial robots to provide an interactive EV experience.
Innovative Interior and Branding Designs
Hyundai’s interior and branding designs recognized include:
-
‘Inside the City of Ease’ (CES 2024 Booth): A hydrogen-powered, human-centered exhibition showcasing Hyundai’s vision for future mobility.
-
IONIQ Lab (Showroom Interiors): Thailand’s first IONIQ experience center, leading the electric vehicle market.
-
FIFA Women’s World Cup ‘How Far We’ve Come’ Campaign: A tribute to 130 years of women’s football, celebrating progress and Hyundai’s support.
-
All-New SANTA FE Launching Book: A publication detailing the design and evolution of the latest SANTA FE model.
-
AD Creator for Hyundai Car Dealers: An AI-powered platform enabling global brand-consistent marketing materials.
Significance of the iF Design Awards Recognition
Established in 1954, the iF Design Awards evaluate over 10,800 designs from 72 nations annually, with winners undergoing a rigorous two-stage selection process. Hyundai’s continued success in this arena highlights its global competitiveness in design and its unwavering commitment to sustainable, human-centered, and innovative solutions in mobility.
