World-renowned British audio pioneer Meridian has announced its latest collaboration with AVATR, delivering a bespoke sound system in the luxury AVATR 06.
Launching on Friday, May 19th 2025, the AVATR 06 is the fourth model in the partnership to feature Meridian’s world-class in-car audio.
As electric vehicles redefine automotive design, Meridian is at the forefront of revolutionising in-car sound, ensuring all AVATR models including the new 06 system are tailored, intelligent, and emotionally engaging.
Meridian, in collaboration with AVATR, has meticulously refined the entire sound experience to complement the vehicle’s luxury ambience. This bespoke audio system is expertly designed and engineered exclusively for AVATR, delivering an unparalleled auditory experience.
The AVATR 06 boasts a sophisticated interior defined by an urban-luxury, first-class design. It is the first premium range-extended sedan in its class, designed for a younger, discerning driver. The sedan inherits the brand’s signature elements —butterfly-wing front fascia, frameless rear window, and ultra-clear electronic side mirrors — while introducing the iconic Starry Arc Floating Roof for an elegant, dynamic appearance.
Meridian’s Six proprietary DSP Technologies, including Re-Q, True Time, and Intelli-Q dynamically optimise the sound performance by constantly monitoring vehicle data such as cabin acoustics, and external noise conditions. Complementing this, the Immersive Sound Modes of Meridian’s Horizon Upmixer refine the listening experience with tailored settings that enhance purity, surround, energy, and cinematic immersion, ensuring exceptional audio clarity and depth in any driving environment.
The system also includes Personalised EQ Presets which boast custom 9-band EQ tuning, ensuring listeners can effortlessly fine-tune their sound preferences. Meridian’s expertise and tuning tools developed for EV-Specific Tuning enables Meridian to adapt to the unique frequency characteristics of electric vehicles, creating a more natural, refined soundstage.
Paul Andrews, Head of Automotive at Meridian Audio, said: “In the AVATR 06, every sound mode has its own bespoke tuning by our engineers—there’s no ‘one size fits all.’ Each setting is individually crafted, making every listening experience unique. We’ve designed this system to be powerful, adaptive, and completely customisable, giving listeners the freedom to engage with their music as they desire.
“It’s an approach which has underpinned every decision made, every technology conceived, and every element designed for this car.”
AVATR is a brand built around intelligent mobility, seamlessly blending design, technology, and emotion. Meridian’s bespoke sound system for the AVATR 06 reflects this philosophy, offering an experience that sounds as natural as it is immersive.
Through a combination of advanced psychoacoustics, digital signal processing (DSP), and precision engineering, Meridian has developed an audio system that adapts to the unique acoustics of the AVATR 06’s interior, delivering exceptional clarity, depth, and realism.
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