The Chevrolet Equinox EV has surged to become the top-selling non‑Tesla electric vehicle in the United States, marking a significant shift in EV market dynamics. Through the first half of 2025, General Motors sold 27,749 units, overtaking competitors like the Ford Mustang Mach‑E to claim the leading position outside the Tesla lineup.
Priced at a competitive starting point of $34,995, the Equinox EV combines affordability with a strong estimated EPA range of 319 miles for its base model. It also currently qualifies for the full $7,500 federal tax credit, boosting its appeal to eco-conscious and cost-sensitive buyers.
The Equinox EV’s success signals a maturing American EV market that is no longer dominated solely by Tesla. While the Model 3 and Model Y remain top sellers, the emergence of strong contenders like the Equinox EV highlights growing consumer demand for mainstream, non‑luxury electric crossovers.
General Motors initially introduced the Equinox EV to dealers in May 2024. In its debut year, the vehicle sold 28,874 units in the U.S., accounting for 62% of GM’s EV sales in the fourth quarter alone. Sales have steadily climbed into 2025, with Canada and Mexico also contributing to its growing footprint .
Analysts say the Equinox EV’s blend of low cost, long range and federal incentives has opened the mainstream market to EV adoption. “The Equinox EV brings a combination of low price and long range that the EV market has been missing in America,” noted one industry observer.
Still, looming policy changes could alter its momentum. The Equinox EV’s affordability partly depends on federal tax credits that are scheduled to end in late September, while tariffs on Mexican-made vehicles could further erode its price advantage. The coming months will be pivotal in determining whether this momentum holds or stalls.
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