Ola Electric has officially launched its new #EndICEAge campaign to encourage the transition from petrol-powered two-wheelers to electric vehicles across India. Through this initiative, the company aims to make EV adoption easier by offering attractive pricing, benefits, and ownership programs for customers.
Under this campaign, Ola Electric is offering its electric two-wheelers at special introductory prices starting from ₹49,999 (under limited-period offers). The campaign covers select models from its S1 scooter range and Roadster motorcycle lineup, targeting budget-conscious buyers looking to switch to electric mobility.
The company is also providing benefits worth thousands of rupees, including exchange bonuses, extended warranty packages, and special financing options. These offers are designed to reduce the initial purchase cost and improve the overall ownership experience for EV buyers.
Ola Electric stated that the campaign also focuses on addressing common concerns related to EV adoption such as battery life, servicing, and resale value. To support this, the company is strengthening its service network and offering ownership assurance programs to build customer confidence.
With the #EndICEAge campaign, Ola Electric is highlighting the cost advantages of EVs compared to internal combustion engine (ICE) vehicles, especially considering rising fuel prices and lower running costs of electric vehicles.
The campaign is available for a limited duration and is expected to help Ola Electric boost sales while accelerating India’s shift toward sustainable transportation. Through such initiatives, the company continues to expand its footprint in the country’s fast-growing EV market.
