PURE EV, an Indian electric two-wheeler manufacturer, partnered with Arva Electric Vehicles Manufacturing, a Clarion Investment firm based in the United Arab Emirates, to sell electric motorcycles to the Middle East and Africa markets. The agreement said that over the next two years, 50,000 units of its primary models, ecoDryft and eTryst X, would be delivered, with intentions to rise to 60,000 units annually after that.
This partnership helps PURE EV achieve its goals of expanding EV adoption in new regions and promoting eco-friendly transportation. Regarding the deal, Dr. Nishanth Dongari, Founder and Managing Director of PURE EV, said, “This partnership not only aims to enhance sales but also foster sustainable mobility solutions in regions where electric motorcycles are rapidly gaining traction.” He continued by saying that this is a critical step in expanding the company’s footprint in Africa and the Middle East.
With a compound annual growth rate (CAGR) of 9.11%, the UAE electric two-wheeler market is expected to rise from 2024 to 2031, from USD 29.97 million in 2023 to USD 60.19 million. Rising petrol prices, improved vehicle economy, and government incentives are driving the local market for electric motorcycles.
In addition to providing motorcycles, PURE EV will be Arva Electric’s primary technology partner, providing technical expertise and support during the distribution process.
Established at IIT Hyderabad’s i-TIC, PURE EV boasts a network of 70 dealerships across India and over 75,000 EV users. The company has developed items that lead the industry and are covered by more than 120 patents. With mileage of over 30,000 kilometers, many PURE EV motorcycles significantly reduce carbon emissions.
