Tata Motors, India’s leading electric vehicle (EV) manufacturer, is experiencing a significant decline in its market share amid intensifying competition from MG Motor India and Mahindra & Mahindra. In March 2025, Tata’s EV sales dropped by nearly 40% year-on-year, selling 4,710 units compared to 7,184 units in March 2024. Consequently, its market share plummeted from 73.37% to 38.10% during the same period.
MG Motor India has capitalized on this shift, with its market share rising to 31.47% in March 2025, up from 11.97% a year earlier. The surge is largely attributed to the success of the MG Windsor EV, which saw sales increase by 231.82%, reaching 3,889 units in March 2025 compared to 1,172 units in March 2024.
Mahindra & Mahindra is also making significant strides in the EV segment. While specific sales figures for March 2025 are not disclosed, the company’s growing presence indicates a shifting landscape in India’s EV market.
Despite Tata Motors’ extensive EV portfolio, including models like the Nexon EV, Tiago EV, and Tigor EV, the company faces challenges in maintaining its dominance. The decline underscores the increasing competitiveness of the EV sector in India.
The overall growth of India’s EV market is evident, with cumulative EV sales reaching 61.66 lakh units by the end of FY2025, and over 20 lakh units sold during the year. This expansion highlights the dynamic nature of the market and the opportunities for emerging players.
As the EV landscape in India continues to evolve, established manufacturers like Tata Motors will need to adapt to the changing dynamics to retain their market positions. The rise of competitors like MG Motor India and Mahindra & Mahindra signifies a more diversified and competitive market ahead.
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