Chinese automotive giant GAC Group has officially entered the Brazilian market, unveiling its “Brazil Action Plan” during a high-profile event at Distrito Anhembi in São Paulo. This initiative marks the first major implementation of GAC’s “One GAC 2.0” global strategy in Latin America. The company introduced five advanced electric and hybrid models—AION V, AION Y, HYPTEC HT, GS4 HEV, and AION ES—tailored to meet Brazil’s diverse mobility needs and the growing demand for clean energy vehicles.
The launch event attracted Brazilian and Chinese government officials, business leaders, and industry representatives, symbolizing a new era of China-Brazil automotive cooperation. In a notable cultural moment, music legend Gilberto Gil was named the first GAC vehicle owner in Brazil. GAC also signed a comprehensive strategic partnership with the Instituto Nacional de Metrologia, Qualidade e Tecnologia (Inmetro) to enhance Brazil’s automotive standards and competitiveness.
GAC has established a robust presence in Brazil with 33 dealerships covering over 95% of the market. The company plans to expand this network to 200 stores by the end of 2027. To further solidify its commitment, GAC announced an investment of over R$7 billion (approximately US$1.3 billion) aimed at initiating local production of three models and strengthening its market position.
In alignment with Brazil’s 2030 green mobility goals, GAC’s vehicle lineup includes four electric models and one hybrid. The company aims to cater to various segments, from individual consumers to corporate fleets. GAC has also signed cooperation agreements with Brazilian universities to promote research and development of Flexible Fuel Vehicles, emphasizing its focus on localized innovation.
Looking ahead, GAC plans to begin construction of a local manufacturing plant by late 2026, with the goal of realizing the localization of some models in Brazil by that time. The company expects to sell 100,000 vehicles in Brazil over the next five years, positioning itself as a key player in the country’s rapidly growing electric vehicle market.
Discussion about this post