It’s interesting to note that 23% of Tata Motors‘ EV buyers are making their first auto purchase. This indicates a rising faith in EV technology that has overcome earlier apprehensions. This development, according to Shailesh Chandra, MD of Tata Passenger Electric Mobility, is positive since it shows that people are becoming less concerned about owning an electric vehicle. In addition, 75% of EV owners drive their electric car as their primary vehicle.
Surprisingly, outside of the top 20 cities, rural areas account for half of Tata Motors’ EV sales. These owners mostly rely on home charging, which is typically done overnight, despite obstacles such a lackluster infrastructure for charging, unstable electrical supplies, and power interruptions. 93% of EV owners charge their cars at work or at home, usually between 6 and 11 PM, according to Tata Motors.
Tata Motors has amassed 1.4 billion kilometers of EV usage data due to the large number of EVs in use in India, both for fleet and personal use. This contains information on typical long-distance trips, driving and charging habits, and charging station usage. They are using this abundance of data to improve and refine their EV products.
Women make up two times the industry average (24%), of Tata Motors’ EV buyers. According to Chandra, this pattern demonstrates how EVs are becoming more and more popular among female consumers.
EVs are driven 26 days a month on average, which is 23 percent higher than internal combustion engine (ICE) vehicles. Compared to ICE vehicles, their average monthly mileage is 1,400 km, or around 10% more, indicating more frequent
