Nissan Motor has announced that it plans to reintroduce the Murano SUV in the Japanese market, with sales expected to begin by early 2027. This move is part of the company’s strategy to strengthen its SUV portfolio in its home market and offer more premium vehicle options to customers.
The Murano is currently produced at Nissan’s manufacturing facility in Smyrna, Tennessee, USA. By exporting the U.S.-built model to Japan, Nissan aims to efficiently utilize its global production network while also improving product availability across different markets.
The plan has become more feasible due to Japan’s updated vehicle certification rules, which now make it easier for U.S.-manufactured vehicles to enter the Japanese market if they meet required safety standards. This regulatory shift is expected to simplify the approval process for imported vehicles.
Nissan is confident that the Murano’s strong global reputation for comfort, advanced technology, and performance will help it gain attention among Japanese buyers. The model has performed well in the midsize crossover SUV segment, particularly in North America.
The strategy also highlights a growing industry trend where Japanese automakers are exporting vehicles built overseas back to their domestic market. This approach helps companies improve efficiency and respond better to evolving customer demand.
With this planned launch, Nissan aims to strengthen its position in Japan’s competitive SUV segment. The Murano’s return will mark an important step in the company’s efforts to maximize its international manufacturing strengths and expand its domestic offerings.
