Ashok Leyland, the Indian flagship of the Hinduja Group and the country’s leading commercial vehicle manufacturer, inaugurated its new dealership for Light Commercial Vehicles in Rourkela. This marks the company’s seventh LCV dealership in Odisha, further strengthening its robust LCV distribution network, which now spans over 945 customer touchpoints across the country. The company currently offers a wide range of LCV products – BADA DOST, DOST, SAATHI, PARTNER and MiTR.
The new channel partner SteelEx India has a 3S (Sales, Service and Spares) facility strategically located at Brahmani Tarang, Vedvyas, Rourkela. The facility is equipped with 12 quick service bays and a state-of-the-art infrastructure to ensure superior customer experience.
Mr. Viplav Shah, Head – LCV Business, Ashok Leyland Ltd. said, “Odisha has always been an important market for us, and we are excited to further strengthen our presence in this region. Our relationship with customers is built on trust, performance, and shared growth. Our products are known for their superior mileage, reliability, and performance with a robust network and an industry-leading service retention, we take pride in the continued confidence our customers place in us. The opening of this new dealership marks another step in our commitment to delivering world-class products and unmatched service.”
Our products were introduced to cater to the evolving needs of Indian LCV customers, combining best-in-class technology with competitive pricing. Today, over 6 lakhs+ LCVs operate across India, reflecting our strong presence in the segment. Expanding our portfolio, we have recently entered the sub-2-ton segment with the launch of the Ashok Leyland SAATHI—a premium entry-level SCV. Powered by a new-generation 45 HP engine delivering 110 Nm of torque, the SAATHI offers the largest loading area in its segment and an industry-leading payload capacity of 1,120 kg. Designed to redefine the entry-level small commercial vehicle market, the SAATHI is set to be a gamechanger in the industry.
BADA DOST is the first product to be built on an all-new robust LCV platform and has six variants i2, i3+, i5, i5XL, i5+ and i6. It is powered with an 80 hp BS6 engine that delivers best-in-class power & mileage, best-in-class payload and best-in-class load body length and loading space that helps customer earn more profit per trip. Owing to its low turning radius and best-in-class ground clearance, BADA DOST is the ideal vehicle for inter and intra city applications and can negotiate all terrains with ease.
DOST range comes in following avatars – DOST XL and DOST+ XL to cater to different sections of the market and applications.
PARTNER, a modern & highly fuel-efficient load carrier, caters to the 4-ton payload segment and is available in both 4 tyre and 6 tyre options. PARTNER is based on an internationally acclaimed vehicle platform & carries the renowned ZD30 CRDI engine.
MiTR bus is offered in both staff bus & school bus options. It provides superior mileage even in stop-and-go conditions. MiTR School Bus complies with all school bus safety norms & offers unmatched ride comfort.
