For more than a decade, India’s ride-hailing industry has been built on a model that millions of commuters and drivers have come to accept as inevitable fluctuating fares for passengers and commissions deducted from drivers’ earnings. NEMBHARAT under the brand of World Economic Mobility believes that assumption no longer fits an economy aspiring to become the world’s third largest.
After launching in national capital, NEMBHARAT, the company is setting out a broader ambition to build what it describes as India’s first globally benchmarked, zero-commission and zero-surge mobility ecosystem, serving multinational corporations, enterprises, government institutions, airports, tourism and everyday commuters through a single integrated platform.
“India is not a developing market for mobility, it is the world’s largest opportunity to get mobility right,” said Deepak K. Shah, Chief Executive Officer, NEMBHARAT, adding “Our vision is to build mobility as national economic infrastructure rather than simply another ride-hailing business. Every organised journey strengthens the economy by improving driver incomes, increasing corporate productivity, enhancing tourist experiences and creating greater trust in urban transportation. We are not just challenging the existing model, we are building the one India deserves.”
Rather than competing as another ride-hailing application, WEML is positioning NEMBHARAT as long-term mobility infrastructure for a rapidly modernising India. The platform is designed to combine transparent pricing, professional fleet operations, and technology-led service standards. Similar principles are evident in organised mobility ecosystems in markets such as Singapore and the United Kingdom, where predictability and service quality are fundamental expectations rather than premium offerings- can this statement be incorporated. The timing, WEML says, could not be more significant.
India’s mobility landscape is undergoing its biggest transformation in decades. Massive investments in highways, airports, digital public infrastructure and smart cities are reshaping how people and businesses move across the country.
Union Minister Nitin Gadkari’s decade-long push to modernise India’s road network and improve road safety has accelerated infrastructure development. NITI Aayog’s focus on integrated, technology-driven transport has helped establish the policy framework for more efficient mobility systems. At the same time, the Ministry of Tourism’s ambition to substantially increase international visitor arrivals has reinforced the need for safe, reliable and globally benchmarked transportation services. NEMBHARAT is uniquely positioned to serve these converging national priorities through one unified mobility platform, added Shah.
Its long-term mission is to establish mobility as an essential pillar of India’s economic infrastructure, one that is globally competitive, digitally connected and accessible to every city. If the first decade of ride-hailing transformed how Indians booked a vehicle, WEML believes the next decade will redefine how the country moves altogether.
