Hero MotoCorp’s mobility brand VIDA has collaborated with Procam International as the 20th Tata Mumbai Marathon’s ‘Electric Two-Wheeler Partner’.
The Tata Mumbai Marathon is the second event in the cooperation series, which began with VIDA’s successful collaborations with Procam’s running events in Bengaluru and Delhi.
VIDA will create an immersive experience for the runners that will feature a range of touchpoints and activations, from pre-race celebrations to post-run festivities, according to the press release.
The VIDA V1 will be the official electric scooter of the Tata Mumbai Marathon. It will be utilized for all official purposes throughout the event, demonstrating its continued support for the race and advocacy of eco-friendly transportation.
Since its establishment, Tata Mumbai Marathon’s journey has been innovative – from starting a health and fitness mutiny that caused over 1700 races in the country to produce a springboard for Indian long- and middle-distance runners with depiction at the Olympics. Procam distance running competitions have also ushered in a new era of sports sponsorship and generated an estimated $400 million worth of economic activity around the sport.
More than 1000 NGOs operating for multiple purposes have collectively increased over Rs 429.60 crore using these events as drumming up platforms, making them India’s largest sporting platforms for charity.
