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Home EV Products Automotive Motors

MG Windsor EV achieves 15,176 bookings on inauguration day, puts new record

AutoEV Times by AutoEV Times
October 5, 2024
in Automotive Motors, Battery Technology
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The MG Windsor EV saw a great reception to its first day of reservations, selling 15,176 units in a day after its October 3, 2024, opening at 7:30 am. It is the first passenger EV in India to reach this significant milestone as a result.

For Rs 11,000, customers can reserve the Windsor EV online at www.mgmotor.co.in or at their local MG dealership. The Battery-as-a-Service (BaaS) program offers the Windsor at an operating cost of Rs 3.5/km* starting at Rs 9.99 lakh. Alternatively, an outright purchase option is available, with an ex-showroom starting price of Rs 13,49,800. The first delivery date is October 12, 2024.

With four driving modes—Eco+, Eco, Normal, and Sport—the Windsor EV’s 38 kWh Li-ion battery pack—certified to meet IP67 standards—provides 100kW (136 ps) of power and 200Nm of torque. According to ARAI certification, it has a 332 km range on a single charge. Available in four hues (Starburst Black, Pearl White, Clay Beige, and Turquoise Green) and three variations (Excite, Exclusive, and Essence).

Extra features include a lifetime battery warranty for the first owner, a year of free charging via the eHUB by MG app at public chargers, a 60% buyback after three years or 45,000 km, and the MG e-Shield package, which includes three years of roadside assistance, three years of labor-free services, and an unlimited mileage warranty on the vehicle.

The need for sustainable mobility solutions, government initiatives, and increased environmental consciousness have all contributed to the steady growth of the electric car industry in India. Among the leading companies in the industry is Tata Motors, which rules with vehicles like the Tiago EV and Nexon EV.

With the introduction of the ZS EV and the recently released MG Windsor EV, MG Motor India has also achieved notable progress. Other significant players are Hyundai with the Kona Electric and Mahindra Electric with the eVerito and future XUV400 EV.

By providing subsidies and tax breaks, government initiatives like the Faster use and Manufacturing of Electric Vehicles (FAME) program and state-level incentives are encouraging the use of EVs.

In order to lower ownership costs, manufacturers are offering Battery-as-a-Service (BaaS) choices, and charging infrastructure is spreading throughout urban areas. The Indian market for electric cars is expected to increase significantly over the next several years due to rising gasoline prices and a growing focus on sustainable energy.

Now owned by SAIC Motor Corporation in China, MG Motor is a British brand that has grown internationally, specializing in electric cars (EVs) and smart mobility solutions. Because SAIC offers EVs and SUVs at reasonable prices, MG has experienced substantial growth, particularly in regions like India and the UK.

Using its experience in battery technology, SAIC plans to expand into emerging EV markets and improve vehicle connectivity as part of its MG strategy. MG Motor is staking itself out as a major participant in the worldwide transition to electric transportation with a strong emphasis on innovation and sustainability.

Tags: battery packbattery technologyBattery-as-a-Serviceelectric transportationEVInnovationMG Motor Indiamobility solutions
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