Classic Legends, the company behind iconic motorcycle brands like Jawa, Yezdi, and BSA, has set its sights on doubling its sales by FY26. The company plans to implement a multi-pronged strategy focusing on product expansion, network growth, and improved customer engagement to achieve this ambitious goal.
In FY24, Classic Legends saw robust performance, especially with its Jawa and Yezdi lineups, which contributed significantly to sales numbers. Company executives noted that the brand witnessed renewed consumer interest, driven by updated models and refined ride dynamics.
To maintain this momentum, the company aims to further strengthen its dealership network across the country. Plans are underway to increase the number of outlets, particularly in Tier-II and Tier-III cities, which have shown a growing appetite for premium retro-style motorcycles.
Classic Legends is also set to introduce new models and variants across its portfolio. These launches will be aligned with customer demand and current market trends, including an emphasis on design, comfort, and performance. The brand is also working to integrate more technology features into its upcoming motorcycles.
In addition to domestic expansion, the company is actively exploring export opportunities, especially for its BSA motorcycles. With rising interest in vintage-styled bikes globally, Classic Legends sees this as a key lever for international growth in the coming years.
With a clear roadmap in place, Classic Legends is confident about achieving its FY26 goals. By capitalizing on its heritage appeal and strengthening product and service delivery, the brand aims to further cement its position in India’s mid-capacity motorcycle segment.
