Geon, Auto Sales India Drive Northeast’s Green Energy Growth

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In a significant move towards India’s clean energy future, Geon, a leading provider of lithium-ion green energy solutions, has partnered with Auto Sales India Ltd, a trusted distributor in Northeast India with over 25 years of market presence. This collaboration aims to introduce advanced electric vehicle (EV) batteries and inverter battery solutions across all eight Northeastern states, addressing the region’s diverse energy needs. The inverter batteries will support both solar and grid-based systems, while the EV batteries are tailored for the electric three-wheeler segment, a growing component of India’s sustainable mobility landscape.

Geon’s technological innovation, combined with Auto Sales India’s strong service and distribution network, ensures that customers across the region will have access to reliable, high-performance, and sustainable power solutions. This partnership underscores a shared commitment to advancing India’s clean energy transition and promoting sustainable mobility in the Northeast.

Highlighting the significance of the collaboration, Mr. Arun Kumar Bajaj, Chairman of Auto Sales India Ltd, stated, “For more than two decades, Auto Sales has built lasting trust with customers across the Northeast. By partnering with Geon, we are proud to bring innovative green energy solutions backed by service excellence to the entire Northeast market.” This sentiment reflects the long-standing reputation of Auto Sales India and its dedication to delivering quality products and services to its customers.

Geon, formerly known as Battrixx, rebranded in January 2025 to reflect its expanded focus on providing comprehensive green energy solutions. The company offers a range of products, including lithium-ion battery packs for electric vehicles, energy storage solutions, and battery management systems. Geon’s commitment to innovation and sustainability positions it as a key player in India’s green energy sector.

The partnership between Geon and Auto Sales India is expected to accelerate the adoption of electric vehicles and renewable energy systems in the Northeast, contributing to the region’s economic development and environmental sustainability. By leveraging their combined expertise and resources, the two companies aim to create a robust ecosystem for clean energy solutions that can serve as a model for other regions in India.

As India continues its journey towards a greener future, collaborations like the one between Geon and Auto Sales India play a crucial role in driving the transition to sustainable energy. This alliance not only enhances the availability of advanced energy solutions in the Northeast but also sets a precedent for similar partnerships across the country, fostering a collective effort towards achieving India’s renewable energy goals.