The software-driven revolution being led by Hyundai Motor Group is affecting all three of its brands: Genesis, Kia, and Hyundai. The business presented its “Software-defined Everything” (SDx) approach, which uses AI and cutting-edge software to turn all moving devices, fleets, and ecosystems into valuable assets.
Developing a mobility ecosystem that can meet user needs anywhere, at any time, is the main goal of this SDx strategy. Since software and artificial intelligence (AI) are essential to delivering an infinite, comprehensive user experience, the Group is moving to a software-defined model in all aspect of its operations, from developing vehicles to creating the whole mobility ecosystem. Delivering mobility services and solutions with a convenience and safety-focused approach is the main goal.
The creation of “software-defined vehicles” (SDV), which entails using software development techniques to the automobile industry, is where the plan begins. By keeping hardware and software distinct, this method enables separate updates and advancements in each domain. SDVs are made to increase development efficiency and agility, which makes vehicle development systems more adaptable and scalable. This results in continual device enhancement and quicker upgrades for user-centric features.
The Group intends to launch a new infotainment system with a car app market and offer software development kits (SDKs) for making original apps in order to enhance user experience. Additionally, they want to improve user interaction and safety by integrating their proprietary large language model (LLM) into AI assistants and navigation systems.
