Katzion, a subsidiary of GlobalLogic and a key player in the Salesforce ecosystem, has been honoured with the 2025 Partner Innovation Award in the automotive category. The award recognises Katzion’s pioneering collaboration with Audi Singapore to develop the “Online Direct Sale” platform, an advanced online-to-offline (O2O) retail solution.
The new platform, built entirely by Katzion using Salesforce technologies, enables customers to book test drives, purchase vehicles, arrange financing and engage with Audi’s digital ecosystem from home or at a showroom. The system integrates Agentforce Marketing, MuleSoft and data-driven intelligence to deliver personalised real-time experiences, automated workflows and seamless online-to-physical retail journeys.
This collaboration underlines the accelerating digital transformation in the automotive sector, where consumer expectations are shifting toward hybrid retail experiences combining online convenience with offline touch-points. Katzion and Audi Singapore’s partnership dates back to 2021; the launch of the O2O platform represents a major milestone in how premium mobility brands are redefining customer engagement.
In accepting the award, Katzion’s founder and CEO Augustine Alexander remarked: “This recognition underscores the depth of Katzion’s innovation and GlobalLogic’s commitment to building intelligent digital ecosystems.” Meanwhile, Martin Bayer, Managing Director of Audi Singapore, added that the digital platform is “a key milestone … reflecting our commitment to delivering seamless omnichannel experiences.”
The Partner Innovation Awards — now in their 13th edition — celebrate consulting firms, ISVs and digital agencies that deliver measurable business outcomes using Salesforce’s Agentforce ecosystem. Katzion’s win highlights its leadership in leveraging agentic AI, automation and integrated Salesforce solutions for the automotive industry.
As automotive retail continues to evolve, this platform demonstrates how AI-driven, data-enabled systems are able to bridge online and offline experiences — making vehicle purchase journeys more intuitive, personalised and connected. Katzion’s work with Audi Singapore is a clear marker of how premium mobility is entering a new era of digital, customer-centric retail.
