More Retail Electrifies Mid-Mile Fleet with Montra Electric EVIATOR

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More Retail, one of India’s leading supermarket chains, is accelerating the transition of its mid-mile logistics fleet to 100% electric mobility, with Montra Electric, India’s full-spectrum electric commercial vehicle brand, as its trusted EV partner. The retailer now operates 110 Montra Electric EVIATOR e-SCVs across its distribution network, including 25 vehicles flagged off in Bengaluru today, taking electric vehicles to nearly 30% of its mid-mile fleet.

Together, the 110 Montra Electric EVIATORs cover can cover a minimum on 22,000 km every day which will aid in reducing over 1,750 tonnes of tailpipe CO₂ emissions in a year.

The transition away from conventional diesel and petrol SCVs is driven by lower energy costs, gearless braking and reduced maintenance. Since deployment, the EVIATORs have shown strong reliability in daily store replenishment and hyper-local fulfilment across More Retail’s major delivery hubs. Built for high-frequency city routes, the Montra Electric EVIATOR offers high torque for heavy payloads, easy automatic driving in traffic, and an ergonomic cabin that drivers say reduces fatigue over long daily shifts.

Mr. Saju Nair, CEO, e-SCV Division, Montra Electric, said, “Electrification of commercial mobility will accelerate when it delivers measurable business value at scale. More Retail’s journey towards 100% electrification with our EVIATOR, is a strong example of that shift, from evaluating EVs as an alternative to deploying them as a core part of everyday logistics. As More Retail moves towards a fully electric mid-mile fleet, our focus is to enable that transition with vehicles and an ecosystem built around uptime, efficiency and long-term profitability.”

Mr. Prasanna Hegde – National Transport Manager, More Retail Pvt Ltd said, “Our mid-mile fleet keeps our stores stocked every day, so reliability comes first for us. The move from ICE vehicles to Montra Electric’s EVIATOR e-SCVs has been smooth across our distribution network. The vehicles have already covered over 8.8 lakh kilometres on our routes, and our drivers have responded well to their comfort, instant torque and day-to-day dependability. Alongside lower operating costs, we are cutting emissions with every delivery run. With 150 of our 600 mid-mile vehicles now electric, we are well on our way to a fully electric fleet, and Montra Electric has been a trusted partner at every step.”

The Montra Electric EVIATOR features a 10.3-foot load deck, the largest in its segment, and a payload capacity of up to 1,707 kg, making it well suited to retail crates and bulk supply runs. Its range on a single charge supports uninterrupted runs between distribution centres and retail outlets. Integrated fleet management systems provide real-time battery status, driver behaviour analytics and route optimisation to maximise uptime.

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