Bengaluru-based electric vehicle manufacturer Oben Electric has announced plans to launch the O100, a new electric motorcycle designed to compete with traditional 100cc internal combustion engine (ICE) bikes. This move targets India’s mass commuter segment, which constitutes a significant portion of the two-wheeler market. The O100 is expected to be priced below the company’s current Rorr EZ model, which starts at ₹89,999, making it an affordable option for daily commuters.
The O100 will feature a Lithium Iron Phosphate (LFP) battery, known for its safety, longevity, and cost-effectiveness. LFP batteries offer nearly double the life cycle compared to traditional Nickel Manganese Cobalt (NMC) batteries and are more resistant to heat, making them suitable for India’s diverse climate conditions. Oben Electric’s in-house manufacturing of key components, including batteries, motors, and vehicle control units, allows for better quality control and cost management.
To support the launch of the O100 and other upcoming models, Oben Electric is expanding its retail footprint across India. The company recently opened 15 new showrooms and service centers in a single day, marking its entry into four new states: Punjab, Gujarat, Madhya Pradesh, and Telangana. This expansion brings Oben’s total number of showrooms to 35, up from 11 in December 2024. The company aims to establish over 100 locations across 50 cities by FY26.
Oben Electric’s vertically integrated manufacturing approach sets it apart from many competitors. The company designs and produces nearly every critical component in-house at its 3.5-acre facility in Jigani, Bengaluru. This includes the development of LFP batteries, motors, chargers, and vehicle control units. Such integration not only ensures better quality control but also enables the company to offer competitive pricing.
In addition to domestic expansion, Oben Electric has plans to explore international markets such as Nepal, Sri Lanka, Africa, and Latin America after solidifying its presence in India. The company has raised ₹150 crore in equity funding to date, including a recent Series A round of ₹50 crore. These funds will support the expansion of its product lineup and distribution network.
With the upcoming launch of the O100 and continued investment in infrastructure and technology, Oben Electric is positioning itself as a key player in India’s transition to electric mobility, particularly in the underserved motorcycle segment. The company’s focus on affordability, safety, and sustainability aims to accelerate the adoption of electric vehicles among Indian commuters.
