The 17th SIAM Styling and Design Conclave and the 15th Automotive Design Challenge (ADC) were organised by Society of Indian Automobile Manufacturers (SIAM).
The Conclave’s theme was “Designing Aspirations for A Sustainable Tomorrow”. It was attended by many well-known auto designers who were eager to predict future styling trends in India.
The SIAM-sponsored Automotive Design Challenge (ADC) 2022 showcases innovative concepts for the future of automotive design.
The top ten students were selected to present their ideas. Top-three winners of the ADC 2022 were awarded during the conclave. The conclave witnessed budding automotive designers giving us a glimpse on the future of automobile styling.
Sathiyaseelan G, Co-Chairman of SIAM Styling & Design Group and Vice President – Ashok Leyland, said “Today’s session is going to be about sustainable tomorrow. The most important question is, “How are we going to build a culturally inventive future?” I believe that cross-functional collaboration and interaction between academic institutions are critical.”
Tarun Garg, Chief Operating Officer, Hyundai Motor India, noted “Hyundai has six design centres around the world where our designers collaborate to create innovative designs. Our priority has always been to design products for the Indian market.”
Arun Jaura, Chief Technical Officer, Hero MotoCorp said, “Styling and Design are more than just creating beautiful cars, bikes, and trucks. Everything you do has an impact on the product’s cost and sustainability.”
S Sivakumar, Head of Design, Royal Enfield, said, “I welcome you all at the 17th styling & design conclave SIAM. I like how a seed contains a tree in it. This image becomes physical by adding time and effort to it.”
Carlo Bonzanigo, Founder and Managing Partner, ANYMA Design, added, “Sustainable design is a vast and complex subject. We, as designers, have the duty to intelligently devise and conceive products that contribute to the elimination of negative environmental effects.”
Ajay Jain, Global Head – Design Strategy, Tata Motors, said, “I’m here representing Tata Motors and we talk a lot about sustainability and design talking on sustainability . We currently have ten electric vehicles, six natural gas vehicles, and three hydrogen-powered vehicles.”
Saurabh Singh, Head – Design, Maruti Suzuki, added “I appreciate the panel taking the time to discuss. They have given us valuable insight and advice.”
The conclave culminated with the announcement of the top three winners from shortlisted students of ADC 2022. The top-three winners of the ADC 2022 were, Saikhom Krishnakanta (First), Ushneesh Saha (First Runner-Up), Yash Upadhyay (Second Runner-Up).
The audience comprised of designing practitioners from Auto OEMs, Component Suppliers, Design Students, management executives from the automotive fraternity and other stakeholders.
