Tula Technology Gains Global Momentum With OEM, Tier-1 Partnerships

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Tula Technology, a Silicon Valley-based innovator in propulsion efficiency software, has announced significant global progress as it moves toward broader commercialization of its Dynamic Motor Drive (DMD) technology. The company’s latest update highlights expanded collaborations with several original equipment manufacturers (OEMs) and Tier 1 suppliers, with plans pointing toward multiple starts of production (SOP) in 2027.

In the fourth quarter of 2025, a major global Tier 1 supplier successfully completed testing of Tula’s DMD system, exceeding performance expectations in efficiency gains. Alongside this milestone, Tula signed two new memoranda of understanding that extend engagements with both an established Chinese OEM and a global Tier 1 partner. In total, the company is advancing six development programs toward targeted SOPs in 2027, with additional projects anticipated.

China emerges as a key strategic region in Tula’s expansion. The Chinese OEM partner has already begun dynamometer testing to verify the DMD benefits. If results align with performance benchmarks, there is potential for vehicle fleets to receive DMD software via over-the-air (OTA) updates as early as the fourth quarter of this year. A joint presentation of results is planned for the IAPS Conference in Shanghai this March, reflecting deepening ties within the regional automotive ecosystem.

Tula’s engagement with its Tier 1 supplier in China will also move into dynamometer testing in March, with DMD targeted at multiple OEM customers. More than a dozen OEMs and Tier 1 suppliers across China have expressed interest in exploring the software-based efficiency solution, underscoring strong regional demand for innovative electrified powertrain technologies.

Momentum is building in Europe as well. An OEM there successfully completed dynamometer testing earlier this year, validating the performance benefits of DMD. Two additional European OEMs are now preparing projects slated to begin in the first half of 2026. While many initiatives focus on interior permanent magnet (IPM) motors, upcoming programs will also explore externally excited synchronous motor applications — where DMD’s impact could be even more pronounced.

John Fuerst, President and CEO of Tula Technology, said the company is seeing quick integration of DMD into partner software systems, with testing confirming efficiency gains ranging from 0.5% to 1% on IPM platforms. He emphasized the consistency of results from simulation to real-world vehicle tests and expressed confidence in bringing the China and Europe programs to production, noting that 2027 is “right around the corner.”

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