The French and Italian markets will be the first to get TVS Motor Company’s high-end two-wheelers with internal combustion and electric engines. With this strategy, the corporation enters European markets strategically, continuing its larger goals of breaking into additional niche sectors inside the European Union. Their annual report featured an announcement on this as well as the launch of their EV and ICE models throughout Europe, such as the Jupiter 125, NTORQ, iQube S, TVS X, Ronin 250, Apache RR 310, and Apache RTR 310.
By collaborating with Emil Frey, a significant retailer, the company will make it easier to import and distribute these cars, taking advantage of areas where there is a strong market for two-wheelers and utilizing Emil Frey’s well-established network and wealth of resources. According to TVS Motor Managing Director Sudarshan Venu, the company’s goal in expanding is to provide complete mobility solutions rather than just sell its premium cars abroad. Significant investments and strategic alliances to expand sustainable transportation options highlight the intense focus on electric mobility.
Furthermore, TVS Motor is creating a new line of products for Norton, a motorbike company based in the UK that it purchased in 2020. The upcoming series of ultra-premium Norton products is scheduled for release in the world in 2025–2026. With steady growth predicted, it seeks to solidify Norton’s position in the premium and super-premium segments.
TVS Motor has a global strategy that extends beyond Europe. Nevertheless, it reaches the Middle East, Africa, Latin America, and Southeast Asia with the intention of taking advantage of these nations’ expanding two-wheeler markets. In spite of a recent decline in exports, which made up 24% of its overall revenue, TVS Motor is confident that its overseas sales will increase when world economies grow again. These hurdles include inflation and liquidity problems. It is anticipated that the company’s continuous expansion initiatives in Europe, the Middle East, Southeast Asia, and Latin America will significantly accelerate its growth trajectory.
