In an interview with Auto EVTimes, Nehal Gupta, Founder and MD of Accelerated Money For U (AMU), discusses how her vision is transforming EV financing in India. She shares insights on leveraging technology for financial inclusion, overcoming industry challenges, and balancing innovation with risk. Nehal highlights AMU’s mission to empower small businesses and individuals while accelerating India’s transition to sustainable, green mobility solutions.
AET: What inspired you to start AMU, and how does it differentiate itself from other NBFCs?
Nehal: I was inspired to start AMU after realizing the gap in financial access for individuals and small businesses driving India’s electric mobility revolution. While studying at Indiana University, I saw the immense potential of EVs to transform transportation and reduce emissions. AMU differentiates itself by being the first woman-led NBFC dedicated to financing green assets like electric vehicles, batteries, and drones. Unlike traditional NBFCs, we offer fast, flexible, and low-documentation loan solutions tailored for first-time borrowers and micro-entrepreneurs. Our deep industry partnerships and grassroots approach help us reach underserved markets, accelerating the shift to a cleaner, more inclusive future.
AET: How is AMU leveraging technology to enhance financial inclusion and support sustainable development in the EV financing space?
Nehal: AMU is leveraging technology to make EV financing more accessible, transparent, and efficient. Our digital loan processing platform ensures quick approvals with minimal documentation, enabling underserved individuals and MSMEs to access funds seamlessly. We use data-driven credit assessment tools to evaluate non-traditional borrowers, expanding financial inclusion beyond conventional banking norms. GPS-enabled asset tracking and remote monitoring ensure loan security and better asset utilization. Through tech-driven partnerships with OEMs and dealers, we streamline disbursement and after-sales support. By integrating fintech solutions with sustainability goals, AMU is driving inclusive growth and accelerating India’s transition to a clean, green mobility future.
AET: What challenges did you face while entering the BFSI and FinTech sectors, and how did you overcome them?
Nehal: Entering the BFSI and FinTech sectors as a woman-led startup focused on EV financing posed several challenges, including overcoming traditional biases and building trust in a niche market. Limited awareness about electric mobility and its financing needs also slowed initial adoption. To overcome these, we invested heavily in educating stakeholders, forging strong partnerships with OEMs and local dealers, and developing technology-driven solutions tailored for underserved borrowers. Our transparent processes and customer-centric approach helped build credibility quickly. Persistence, innovation, and a clear vision to drive sustainable finance allowed us to break barriers and establish AMU as a trusted leader in green mobility financing.
AET: How do you balance innovation and risk in a rapidly evolving industry like EV financing?
Nehal: Balancing innovation and risk in the fast-evolving EV financing industry requires a strategic and data-driven approach. At AMU, we combine cutting-edge technology with thorough market research to identify emerging trends and customer needs. Our advanced credit assessment models enable us to responsibly extend credit to underserved segments while minimizing default risk. We continuously pilot new products and services on a small scale to refine offerings before full rollout. By fostering strong partnerships with OEMs and leveraging real-time asset tracking, we maintain transparency and control. This balance ensures we innovate confidently, driving sustainable growth without compromising financial stability.
AET: What are the key qualities that aspiring entrepreneurs should develop to succeed in the financial and mobility sectors?
Nehal: Aspiring entrepreneurs in the financial and mobility sectors must cultivate resilience, adaptability, and a customer-centric mindset. These industries are dynamic, requiring quick learning and the ability to pivot in response to technological and market changes. Strong analytical skills help in making data-driven decisions, while empathy fosters trust and long-term relationships with clients. Innovation combined with disciplined risk management ensures sustainable growth. Equally important is a commitment to sustainability and social impact, especially in green mobility. Ultimately, passion, persistence, and ethical leadership empower entrepreneurs to navigate challenges and create lasting value in these transformative sectors.
AET: Where do you envision AMU in the next five years, and what key milestones are you aiming for?
Nehal: In the next five years, I envision AMU as a leading force in green finance, empowering individuals and MSMEs across India with accessible, tech-driven solutions for sustainable mobility. We aim to achieve an AUM of ₹1000 crore, expand operations to 10+ states, and strengthen our digital lending platform for greater outreach. Key milestones include diversifying our EV portfolio, scaling partnerships with OEMs, and introducing innovative products like battery-swapping and retrofitting loans. Our focus will remain on financial inclusion, climate resilience, and driving the transition to a carbon-neutral future—making AMU synonymous with inclusive growth and green impact at scale.
