JSW MG Motor India today unveiled its new nationwide awareness campaign, “EV Sahi Hai,” designed to dispel myths about electric vehicles (EVs) and boost consumer confidence in electric mobility. The initiative underscores the economic, environmental, and practical benefits of transitioning to EVs.
The campaign is structured in two phases. The first phase, titled “Customer-led: Real People, Real Experiences,” features ten short films showcasing genuine EV owners. These real-life testimonials highlight cost savings, environmental benefits, and the driving satisfaction of owning an EV. Each video concludes with the tagline “EV Sahi Hai.”
A celebrity-led second wave is slated to roll out by the end of August. Popular actors Varun Sharma and Pulkit Samrat, best known for their roles in the Fukrey series, will bring creative storytelling to this phase, aimed at making EV ownership relatable and appealing to a broader audience.
The campaign draws inspiration from the Association of Mutual Funds in India’s successful “Mutual Fund Sahi Hai” campaign—adapting its familiar branding strategy to drive meaningful awareness and shift perceptions in the mobility space.
A dedicated EV knowledge platform will accompany the media rollout. From August 9, 2025, consumers can access, which will offer educational content on EV technology, charging infrastructure, ownership benefits, and answers to common queries—particularly tailored for new and first-time EV buyers.
JSW MG’s market leadership adds weight to the campaign. Holding approximately 35 percent of India’s EV market, the company’s electric models have collectively covered over 1.464 billion kilometres, helping avoid nearly 233,704 tonnes of carbon dioxide emissions to date. This real-world impact reinforces the campaign’s central message—that indeed, “EV Sahi Hai.”
