Indian electric two-wheeler manufacturer Simple Energy announced a key leadership refresh today as it aims to accelerate its nationwide growth strategy. The company has appointed Jitin Johnson as Head of Marketing and Kevin Thomas as Head of Brand, bolstering its marketing division which now encompasses more than 40 professionals.
Johnson, with over 14 years of experience in digital marketing, will lead Simple Energy’s omnichannel marketing strategy – spanning brand development, digital transformation, customer-engagement and go-to-market initiatives. Meanwhile, Thomas, who has more than 13 years of creative direction and visual design experience, will head the brand division, bringing his design-and-emotion-centric philosophy to the company.
The appointments form part of Simple Energy’s aggressive expansion roadmap: by March 2026 the company aims to establish 150 retail stores and 200 service centres across India. At present the company operates 61 retail outlets in cities such as Bengaluru, Goa, Hyderabad, Chennai and Jaipur, and is gearing up to expand into five new markets including Delhi and Patna.
Simple Energy’s flagship scooters – the Simple ONE Gen 1.5 and the Simple OneS – deliver IDC (Indian Driving Cycle) ranges of 248 km and 181 km respectively, catering to a range of commuting needs. The company also boasts industry-firsts in India’s EV space: manufacturing heavy rare-earth-free motors, and offering an 8-year motor warranty.
With these strategic moves, Simple Energy aims to make electric mobility not only accessible but also aspirational. The new leadership appointments signal the company’s intention to shape India’s EV future by combining technological innovation, rider-centric design and a robust brand presence.
As India’s electric mobility landscape evolves rapidly, companies such as Simple Energy are stepping up with stronger brand-building, wider retail footprints and enhanced customer engagement. The coming year will be crucial as the firm tests its pan-India rollout, markets its flagship models and seeks to convert its growth aspiration into market share.
