Since its release in the Chinese market, the all-electric Xiaomi SU7—the company’s first automobile—has amassed 75,723 lock-in orders, or non-refundable deposits, in just 28 days, according to the tech giant. To spread the word, Xiaomi CEO Lei Jun posted on social media. Since its late 2023 unveiling, the brand’s debut vehicle, the SU7, has sparked intense attention from people all over the world. The car’s affordable price in the domestic market, which presently ranges from RMB 215,900 (about Rs 24.90 lakh) to RMB 299,900 (roughly Rs 34.59 lakh), has been one of the key talking points about it lately. According to the CEO, Xiaomi has already started delivering the car; as of right now, 5,781 have been delivered.
Remarkably, Jun also disclosed that 79% of the car’s owners utilize Xiaomi Pilot, the autonomous driving feature, on a regular basis. Additionally, Jun stated that 28% of the car’s orders came from female clients. The business projects that women will account for 40–50% of car owners going forward. The business added, though it did not provide a percentage or quantity, that a small portion of its orders came from clients who had previously bought luxury vehicles from manufacturers like Mercedes-Benz, BMW, and Audi. Additionally, a significant portion of bookings—51.9% of all bookings—came from customers who possessed Apple products, one of Xiaomi’s rivals in the consumer electronics sector.
The “Super Motor” from Xiaomi, which has a 21,000 rpm maximum rev limit, powers the SU7. It produces 400 Nm of torque and 295 horsepower in the entry-level SU7. The SU7’s single motor can go from 0 to 100 km/h in 5.28 seconds, with a maximum speed of 210 km/h. The “Super Motor V6S” in the dual-motor SU7 Max can produce a maximum torque of 838 Nm and 664 horsepower. The SU7 Max with launch control can reach a top speed of 265 kmph and reach 0-100 kmph in 2.78 seconds and 0-200 kmph in 10.67 seconds.
The SU7 Max features a 101 kWh battery, compared to the 73.6 kWh pack of the entry-level SU7. The SU7 Max can travel up to 800 kilometers (CLTC) in range, compared to the entry-level SU7’s 668 kilometers. When connected to an ultra-fast charger, Xiaomi claims the SU7 Max would restore 220 km of range with a five-minute charge and 510 km of range with a fifteen-minute charge.
